We all know how important it is for businesses to stay focused on what they do best and not be distracted by non-profit tasks. Saving time and money are key to business success and one way a business can achieve success is through using copywriters.
A key component to time-saving and cost cutting is through increasing brand awareness, product visibility, and revenue. You can easily achieve all this with copywriting. Lots of business owners struggle with keeping up with their social media posts in a bid to develop savvy articles that draw attention to their business and end up wasting time and money.
A copywriter can help you save your business time and money by helping you reach a larger consumer population through great copy that sells. Good copy is able to attract and convert prospects into customers and turn existing customers into repeat customers.
Here are the ways a great copywriter can make or save your business:
Drawing Customer Insights
Find out your customer preferences and buying habits
Online surveys are a great way to engage customers and gain business insights. They are relatively inexpensive and capable of reaching large and specific targeted audience. Copywriters can carefully craft surveys and use them to draw inputs from customers. They can then gather and analyze the data from the surveys and come up with useful insights. These insights can then be used to improve or upgrade business needs and attract and maintain clients.
Online Presence
Do you have an online presence?
Businesses stand to benefit largely by maximizing their internet presence. Websites, social media, and email marketing can easily increase your audience and in turn, increase your customer base and profits. Most businesses shy away from online presence due to its perceived complex and demanding nature. Those who “try their best” most times end up having websites and social media with unappealing content. This is where copywriters come in and help save your business time and money. Copywriters can help create good copy for your landing pages and sales pages. If “your best” hasn’t worked for you yet, outsource that work to a copywriter!
- Lead Generation
Lead generation involves creating consumer interest in the products and services that you sell. It’s a very challenging task that requires great skills to carry out. A great copywriter can enhance your business by generating leads that will help your business achieve sales and grow.
- Sales Letters
Sales letters are great ways to increase business sales
Sales letters are great ways to increase business sales and reach out to your target audience. Whatever service that you want to announce through the letter, be it a new release, a special offer or a discount, a well-crafted sales letter will increase your chances of piquing your prospects’ interest!
Responses and Feedback
Copywriters are skilled at using customer contacts to generate responses and feedback from your customers. From the responses, they can develop useful business insights that can help you create brand-awareness and in turn increase customer base, leading to more sales.
- SEO
How does your business rank on search engines?
Ranking well in search engines means that your business is easily searchable and ranks top in search results. To be able to attain this, a business will need to develop unique and quality web content and SEO Meta key words and tags. A good copywriter will easily enable you to achieve this. Customers dive right into your website when they type words related to your products and services.
- Commercials
Television and radio have for a long time been popular platforms for advertising businesses. In recent times, the internet and social media have gained popularity. This can be attributed to increased connectivity, ready audiences translating into a ready market, and the ability to target specific audiences based on geography, age, social status, etc. There are those adverts that trend due to their catchy words and phrases. Others trend due to the meaning of the words used, how the targeted viewers/readers relate with them or just when they were released. A copywriter specialized in writing copy for ads is able to determine which type should be used where and which cannot for your particular business.
- Image and Branding
By writing top-notch content, copywriters are able to keep visitors glued to your page with their brilliantly-written, relevant, valuable, and entertaining content. They are able to come up with extremely compelling, persuasive, personal and jam-packed reasons why a certain product or service is the perfect choice for you. Their skill and experience in writing converting copy will surely make a difference in your marketing endeavors, be it through ads or content.
- Conclusion
Effective writing is an art that requires skill and practice – virtues that few business owners possess or can actually afford. A good copywriter will research and write great advertisements for your business, sales letters, memos, and virtually all written material so that you can focus on other tasks. Time is money and so time saved is money saved. Get a copywriter for your business today!
Sophia Clark graduated from the University in the City of New York with B.A. in Journalism, 2011. She is a creative writer from New York who loves to share her thoughts with readers, now she writes for Eliteessaywriters. In her free time, she enjoys writing fiction as well as reading it. Connect with her on Twitter and Google +.
